In this article, we’re going to be talking about AIDA marketing.
AIDA is an acronym, which stands four words: attention, interest,desire and action. It is a very classic frame word that people use for marketing, sales campaigns, and it’s a great way to organize your thoughts, and make sure you achieve the intended purpose.
Now let’s take a look at the four stages one by one:
The attention portion of the marketing message occurs at the beginning. It’s designed to give the prospects a reason to take notice.
High quality content copy writing could gain attention from potential customers. Presenting your products or service that could solve a certain problem. This stage gives your prospects a reason to learn more about your company, product/service.
Once you’ve gained the prospects’ attention, then you must keep their interest. Showing more statistic and detailed presentation that how you could offer them a competitive solution. What’s your advantages compared with other competitors?
Desire goes after interest hand-in-hand. Instead of say “ our design and products will help you for market expand”, explain to the audience “ by cooperating with us, you will save at least 10% for purchasing budget compared with purchasing local.” “Third party inspection is offered before shipment and we could afford the cost, quality is guaranteed.
Tell your audience what they should do in a specific way. Such as “ manufacturing base visiting is warmly welcomed”, “ samples are available for quality check, call us for stock samples” “ Get no obligation quote within 24 hours”.